Much of Jock Wishart’s long career in business has been in marketing and sponsorship. Beginning with PR consultants Hill & Knowlton, he became Sponsorship Director, working on leisure and consumer accounts including Glendiffich, Pepsi Cola, White Horse whisky, Daily Express and Barclaycard.  

In 1990, Jock was appointed as Head of PR for the first Rugby World Cup, before setting up an independent consultancy advising Remy and Associates, Sikaflex and the Sports Aid Foundation. This gave him the flexibility and time he needed to pursue his passion for extreme adventure.

His experience in sponsorship has served him well in leading major expeditions, enabling him to secure funding from Mountgay, Cable 7 Wireless and Old Pulteney.

He was involved in negotiations for the Institute of Sports Sponsorship of the first ITV Sponsorship Code and helped set up Sports Match, a government funding initiative for sport.

He was a member of the London Bid Committee for the 2002 Commonwealth Games, losing out to Manchester, but indirectly leading to the successful bid for the London 2012 Olympic Games.

Today, Jock devotes much of his time to advising Finnish gaming entrepreneur and friend, Jari Ovaskainen.